The textile industry is an industry that comprises of production and manufacturing of fabrics, yarns, and other clothing materials used in clothing and other industrial applications.
The industry includes various levels of production, such as spinning, weaving, knitting, dyeing, finishing, and garment manufacturing.
Textile manufacturing and production companies manufacture and produce a larger range of products, from daily clothing to specialized technological and technique-based textiles used in automotive, medical, and aerospace applications.
Lastly, the industry is switching to increased exports and digitalization within the textile sector. This transformation is supported by digital marketing specialists, including digital experts, digital design specialists and digital optimization specialists. These experts play an important role in helping textile companies leverage digitally for marketing and growth.
Maximizing Global Reach: Export Expansion of Textiles
The textile sector of India contributes approximately around 7% of the total GDP and around 12% of the manufacturing industry. Also, it contributes around 13% of India’s export earnings.
Due to the increasing export rate, the textile industry can employ around 45 million people and it in a way supports another 60 million people through the activities allied with this sector.
India holds a significant share in global textile exports (5.2%) and apparel exports (3.7%).
Government initiatives like the Production Linked Incentive (PLI) and Mega Investment Textile Parks (MITRA) are made to boost the growth of this sector and post-COVID, demand has been increasing.
The textile industry is now focusing on exports to other developed countries through digital marketing and strategies.
With the help of digital marketing agencies, digital experts, and specialized strategies, the textile industry continues to thrive in the global market.
Direct-to-Consumer: Transforming Sales Channels Digitally
Earlier, in the textile manufacturing industry, the sales took place with the help of an agent who used to connect the buyer and the seller and get the deal done.
The textile company had to pay commission to the agent and it was a huge cost as the payment for the materials supplied used to come after 3-6 months or even more than that.
In this digital era, the textile industry now directly connects with buyers and reaches out to them for sales, so their strategy now should be to connect with the new buyers and bring old buyers as well online.
They apply different marketing strategies and get to know their potential clients to whom they can reach out and get the leads.
Due to the increase in the digital era and e-commerce platforms, the textile industry has transformed the way textiles are bought and sold.
Digital marketing strategies play an important role in bringing traffic to online stores, improving customer engagement, and in a way it results in boosting sales.
By adapting the direct-to-consumer models accelerated by digital channels, exporters and textile industry companies can establish a more direct and easy connection with the international buyers of developed countries which reduces the dependence on the intermediaries (agents) and maximizes profit margins.
Building Trust Online: Credibility in Textile Exports
Trust is foremost in exports, and digital marketing sets out as an important technique for establishing and retaining credibility.
Online feedback and reviews, customer-engaging content, and social media existence bestow a positive brand image, reassuring importers about the reliability and quality of textile products.
Textile industry trends are now changing daily, this could be a benefit for the manufacturers as they would not have to change their marketing strategy regularly.
Building the trust with the customers is not an easy task for textile industry. Manufacturers should plan their strategies for to attract new customers while maintaining offline business for a period.
Digital Tactic for Textile Exporters
Maintaining an online presence through a professional website and social media proof improves the distinguished validity of exporters, promoting trust in the global markets.
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Need to have an Industrial Digital Marketing Strategy
All the manufacturers are looking forward to the digital transformation in the manufacturing sector, so the textile industry should also start with digitizing their businesses and growing in their sector.
The textile industry traditionally relied on physical sales channels, but it is experiencing a dynamic shift in digital marketing strategies.
Business coaches and can provide valuable guidance on integrating digital strategies.
By partnering with digital marketing agency, digital expert guruji, digital optimization specialists, ensuring effective online presence and outreach.